| Tickets -> Try to track breadcrumb trail when user submit tickets -
15-08-2006, 09:18 PM
Hi!
We put an effort into making frequently asked questions available in our knowledgebase, to reduce load on customer care in general. However, every now and then support dept. is asked questions which are clearly answered in the knowledgebase. There might be two reasons for this:
1. Either the customer just didn't try to look up the information, or
2. The customer simply didn't understand the information given in the knowledgebase article.
Currently, we do not always know if the customers have tried to gather some information themselves or not, which can lead to the customer service representative referring to an article which the customers might have already read, but which they had a problem understanding.
This information can be useful for optimizing the service given, e.g. give a different answer to the persons who did not understand the content of the article, as opposed to the persons who simply didn't make an effort to look up the information themselves. It can be taken as poor customer service to be given a quote from a knowledgebase article if you have already read it and still need further help, and it's not a secret that not all customers are too detailed in their problem descriptions and request for help...
This, of course, rises a few questions, as for how the logging should be done (cookies, IP tracking, if the latter, what about proxies?), and for how long this information should be stored - put in another way - how long is this information relevant (we wouldn't want information about which articles the customers read a month ago, but a few hours ago might be interesting)..
I've seen Enom have a similar thing in their support center. I don't know if they actively use this information, but I am thinking it could probably be useful for some of us. |